Green Team USA - The First Green Communications Agency in the US
Companies are looking to show they are going "green". But are they really "green"? Do they have what it takes to back up their claims?
"... Facing accusations of “greenwashing,” or exaggerating a product’s eco-friendliness ... companies are seeking new ways to bolster their green cred. ... Green Team Advertising (www.greenteamusa.com), ... conducts “awakening audits” [that] ... points out potential problems, suggests solutions, and tries to make sure a company’s supply chain or product line can be promoted as truly sustainable. ...".
Via: GreenTeam USA Link
Via: BusinessWeek / GT PRess Release Link
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Category: Sustainability