Green Innovation from Laundry Detergent
P&G is a consumer packaged goods leader in product innovation. Here's an example of a simple green innovation that can have a significant positive impact on energy use. ...
... "Since its introduction in 2005, Tide Coldwater has been used by more than seven million households in the U.S. If every U.S. household used cold water, the energy savings in the U.S. would be 70 to 90 billion kilowatt hours per year. That's three percent of total household energy consumption, or up to 29 million tons of carbon dioxide per year not released into the environment - 6% of the Kyoto target for the U.S. " ...
Via Procter and Gamble: 2007 Annual Report (PDF)
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Category: Green Cleaning Products