Timberland - Labeling Helps See Your Environmental Impact
Timberland is into green in a big way and wants to help consumers make smarter choices ... one way they do this is with their product labeling for shoes..
Timberland is making it easier to compare their products based on environmnetal impact. Using a label much like the nutrician label for food they provide details on content and carbon consumed.
" ... All of our boxes incorporate what we like to call a nutrition label. It details in actual numbers the environmental impact of the pair of footwear you're about to put on your feet. And coming soon, we'll be including small icons that visually detail the special earth-conscious features that have gone into making that product. ..."
Click to see a larger more readable label ... LINK
Via: Timberland LINK
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Category: Environmental IQ