Green Technology

RecycleBank developed a program to help communities encourage recycling by combining recycling participation with a rewards program.

" ... RecycleBank, is a rewards and loyalty program that motivates households to recycle and adapt other positive green behaviors. As CEO and Co-founder, Gonen is revolutionizing the way people view recycling."

" ... launch in 2004 ... grown to servicing over one million people across 20 states and in the United Kingdom. RecycleBank is increasing participation in recycling from single digits to over 90% in communities along the way."

In an earlier post we showcased a CBS TV profile of Recyclebank. In this post we visit with Ron Gonen and get more of his perspective on the business and creating wins for so many stakeholders.

Via:  SmartPlanet  LINK