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Starbuck's Goal of Recyclable Cup Hits Snag




Starsbux041910bucks had set a goal of making its cups reusable / recyclable by 2015.  This goal is proving to be tougher than thought ...

" ... gave itself a “needs improvement” grade for its goals of developing a comprehensive recyclable cut by 2012 and implementing a front-of-store recycling effort by 2015."

" ... wide variance in municipal recycling capabilities. ... makes it difficult ... to efficiently and effectively implement a recycling strategy. ..."
 
" ...cup design is only one part of the issue. ... shows how something as seemingly simple as recycling a cup can be a bit complicated."

 

Via:  SmartPlanet  LINK

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Category: Recycle



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