Starbuck's Goal of Recyclable Cup Hits Snag
Star
bucks had set a goal of making its cups reusable / recyclable by 2015. This goal is proving to be tougher than thought ...
" ... gave itself a “needs improvement” grade for its goals of developing a comprehensive recyclable cut by 2012 and implementing a front-of-store recycling effort by 2015."
" ... wide variance in municipal recycling capabilities. ... makes it difficult ... to efficiently and effectively implement a recycling strategy. ..."
" ...cup design is only one part of the issue. ... shows how something as seemingly simple as recycling a cup can be a bit complicated."
Via: SmartPlanet LINK
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Category: Recycle